iboothme

World Cup
Activation Ideas

Four directions to help you shape stronger fan experiences.
Built with AI, software, physical interaction, and custom engineering.

Built to help your idea stand out.

Today, brands do not want an activation just for the sake of it. They want something that makes sense. Something people connect with. Something worth sharing.

We help agencies shape smarter World Cup experiences through AI, software, physical interaction, and custom builds.

Designed to help agencies and brands shape smarter fan engagement for World Cup campaigns, sponsor activations, fan zones, retail environments, and public experiences.

What powers everything we build

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Mechatronics & Robotics

Custom hardware, sensors, robotics, and physical builds — engineered in-house.

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Software & Game Dev

Games, apps, dashboards, registration systems, and interactive experiences — built in-house.

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AI & Machine Learning

AI visuals, intelligent agents, real-time personalisation, and machine learning — developed in-house.

01
Direction 01
Hero Direction

Personalisation

Turn every guest into part of the brand story. AI-powered outputs they want to keep, share, and collect.

iBoothMe X booth showing AI Trading Card Printed AI Trading Card collectible
AI Trading Card on iBoothMe X

The booth captures the guest, AI transforms them into a personalised trading card — complete with stats, rarity levels, and rankings — and prints a premium physical card on the spot.

"Every card is unique. Every guest walks away with something they want to keep, compare, and come back for."

Rarity & Collectability

Each card carries its own rarity tier, stats, and rank — creating a collectible culture around your brand. It is not just engagement. It is ownership.

See it in action

We can personalise much more than cards.

Posters, notebooks, merchandise, engraved products, premium takeaways, and more.

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Tell us your challenge. This is one direction. Let's shape it around your World Cup brief.
02
Direction 02

Physical
Interaction

Live, on-ground, competitive. Built around movement, play, and audience energy.

Interactive Goal Wall — Mercedes-AMG branded
The Goal Wall

Guests kick at branded targets. Scores are tracked live. A leaderboard drives repeat engagement. The entire structure — LED-lit targets, digital scoreboard, full brand wrapping — is built to fit the campaign and the space.

"Physical energy meets digital precision. Every kick counts. Every score is tracked."

See it in action

We can build many more physical interaction ideas.

Dribble challenges, juggling games, LED target walls, reaction mechanics, and more.

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Tell us your challenge. This is one direction. Let's shape it around your World Cup brief.
03
Direction 03

Mass
Participation

Scalable digital engagement. Reach thousands. Bring them back to your brand.

Mobile football game — ADNOC branded GIFTBOX prize unit — ADNOC branded
Mobile Football Game + GIFTBOX

A branded mobile game reaches hundreds or thousands through a link or QR code. Winners receive a unique QR. They scan it at the GIFTBOX — a physical prize unit placed in a shop, venue, or fan zone. If they won, the box opens. They collect their gift. Digital game drives foot traffic to a physical location.

"Play on your phone. Win. Walk to the box. Scan. Collect. Online to offline — closed."

Try the game demo

We can create many more mobile and digital participation ideas.

Guess the score, fan challenges, QR journeys, prize unlocks, and more.

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Tell us your challenge. This is one direction. Let's shape it around your World Cup brief.
04
Direction 04

Concepts

Original builds. Custom experiences that do not exist off the shelf.

Interactive Foosball Table — Coca-Cola branded
Interactive Foosball Table

A classic foosball table reimagined with LED lighting, digital scorekeeping, countdown timers, and full brand wrapping. Familiar idea, completely elevated. Something people want to play, film, and share.

"When the idea does not exist yet, that is exactly where we start."

See it in action

We can create any physical and software concept around your idea.

If you want to build something original, let's do it.

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Tell us your challenge. If the idea does not exist yet, that is exactly where we start.

More ways we can build
around the idea

Every example in this deck is a starting point. We can expand each one into many more directions around your World Cup brief. Let's brainstorm it together.

Built for World Cup 2026

Built for the
World Cup fan journey

From personalised collectibles to physical competitions, mobile participation systems, and roaming AI agents — we design connected football experiences for brands, fan zones, sponsor campaigns, and public activations.

Talia — humanoid AI robot roaming in Dubai
Featured Module

Talia — The First Independent Roaming Photographer

A humanoid AI agent built to roam independently, engage fans, capture moments, and deliver live football intelligence — all without a human operator.

Football Intelligence

Live scores, player stats, match history — fans walk up and ask.

Autonomous Photographer

Roams independently. Captures moments. Creates shareable branded content.

Live Fan Interaction

Real-time conversation, brand quizzes, live scoring updates.

Brand-Ready

Fully customisable — outfit, voice, knowledge base, interaction style.

Want to see our full capabilities?

See how our three in-house teams — hardware, software, and AI — come together. From process to proof.

Explore Our Full Capabilities

Ready to build something
your audience will remember?

Tell us the brief. We shape the experience, build the technology, and deliver it event-ready.

Lock In Your Project
info@iboothme.com